How We Work
Our innovative approach and our commitment to progressive authenticity combine with our boots-on-the-ground experience to maximize our clients’ level of success.
At Paradigm Partners, we collaborate with candidates, organizations, and campaigns that recognize the realities of today’s political landscape. The traditional approach of shifting toward the center and triangulating policy positions has become increasingly ineffective. Voters no longer respond to the same strategies that once defined modern campaigns.
We understand that so-called “independent voters” are not the decisive swing bloc they were once thought to be. Data consistently shows that this group is extremely small, and messaging targeted toward them rarely moves the needle.
Instead, Paradigm Partners helps our clients build clear, authentic, and resonant strategies rooted in data and cultural awareness. We focus on clarity over compromise and conviction over calculation. Our goal is to craft messaging that cuts through the noise of conventional political advice and connects directly with the audiences that matter most.
Through research, strategic insight, and disciplined execution, we help our clients navigate complexity with confidence and communicate with purpose.
WHo we are
Joe Morgan
After beginning his political journey in the office of the legendary Michigan Congressman John Conyers, Joe Morgan worked with Rev. Jesse Jackson and other thought leaders. Joe brings over 30 years of senior leadership experience in sales, marketing, and corporate strategy. His career includes key roles with major telecommunications companies such as AT&T and MCI, as well as leadership in successful startup ventures. A lifelong progressive, he emphasizes the importance of authenticity and encourages candidates to confidently align with their core beliefs. Most recently, Joe led Paradigm Partners in its leadership with the successful 2025 re-election campaign of Manhattan District Attorney, Alvin Bragg.
Gregg Walker
Elected at just 18 years old as a Democratic Committeeman in Montgomery County, Pennsylvania, Gregg Walker has been engaged in politics and public service from an early age. His early career included roles in the U.S. Senate in 1993 and in the White House in 1994, providing firsthand experience in federal policymaking and governance. Since then, Gregg has contributed his expertise to the campaigns of numerous candidates for public office, including Alvin Bragg, Manhattan District Attorney.